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Lubera stops plant deliveries to the UK
Due to Brexit, we are not able to deliver to the UK. We are working on a solution on how we can continue to bring a wide range of Lubera plants to the UK and directly to our customers' homes in the future. However, such a solution will not be available before 2022 or 2023.

5000 trees – for a stroke of luck

5000 trees – for a stroke of luck

In mid-November 2017, we planted 5000 fresh apple trees in our breeding fields. Nota bene 5000 different individuals, 5000 different varieties, a wealth of colours, shapes and flavours, which we will then explore in the next few years. For example, crossings in which we try to combine the hanging habit of an ornamental Malus variety with more resistance and better fruit quality. Many crosses are to improve the texture of the Redlove apple and to make them more storable as well. This also includes crosses that seek to combine the lack of seeds in 19th century American varieties with the fruit quality and resistance of modern Lubera varieties. And so on…

 
Gardening tools – now available in the Lubera Christmas-Shop

When caring for plants, good, quality and appropriate tools and equipment are important. This is true for professionals as well as for hobby gardeners. Unfortunately, the right tool is often times missing at exactly that time when it is needed. Does the soil have the right pH? Is the nutrient concentration correct and has it rained enough or should I water my plants? And how do I keep my plants healthy during the winter? The answers to such questions can be found in the Lubera-Shop.

 

Luther Burbank

Luther Burbank

Everyone has their heroes. A role model, that one emulates and admires. If such role models are from the past, then this has the advantage that one is not required to catch up to them, simply because they cannot do it. They lived at a different time, and so the load of the role model weighs a little less. However, I would not do without such role models.

 

American stories: a taxi ride across Portland

American stories: a taxi ride across Portland

I had already seen the vines at a Walmart or at the Home Depot in Wenatchee. I perceived them while passing by; I photographed the pots and brand and thought to myself briefly how many times they need to be cut in order for them to end up this short, only 50 cm tall. In the garden centres around Seattle and Portland, which I visited the next day, I again saw the same mini vines. I saw them while passing by; I had already taken a picture of them...

 

The diversity we are talking about…

The diversity we are talking about…

Variation, diversity is "in". So "in" that it is already politically correct to prescribe it. And at the end what gets ignored? Precisely! Freedom and ultimately diversity again. That now maybe sounds a bit abstract, but ultimately I have repeatedly had the experience that one is not to be trusted, who preaches freedom and diversity and then immediately sets up rules for the"correct" handling of diversity. Diversity and freedom can probably only be as one and not in the "yes, but" mode.

 

REDLOVE® - ON A LARGE SCALE

REDLOVE® - ON A LARGE SCALE

There is currently a large truck trailer traveling around in France with a gigantic Redlove® design on it!

 

Why don’t we sell Boskoop trees at Lubera?

Why don’t we sell Boskoop trees at Lubera?

We are asked often why we don’t sell classic apple varieties as well as why we have created a whole new world of apples that entails a gigantic breeding effort. In fact many of our new varieties indeed correspond quite closely to a classic range.

 

JULKA’S RESULTS IN THE EARLY APPLE TASTE TEST

JULKA’S RESULTS IN THE EARLY APPLE TASTE TEST

Those who have walked with Markus down the long rows of bred plants and have selected apples with him, have experienced that Markus seems to know what he is doing.

 

Film, television and video

Film, television and video

As you know, I shoot quite a few videos. And they are - admittedly - pretty simple. I hold the camera and then start talking about what I've been thinking about recently (or not). Or I stand in front of the camera, near an object, and say what I have to say. There are no prepared texts, teleprompter or lighting at Gartenvideo.com. This is no different for the latest videos that have been filmed in our improvised Christmas studio set up in a greenhouse in Buchs. Simple information and messages are easily and directly transmitted. And here and there, there is a touch of humour to them. If possible, some history and stories are packed in, too.

 

Especially in England we hear again and again how “great” it is that we sell our plants through Amazon. Obviously Amazon is the standard for many online shoppers; they trust the company and they feel well served. Also in Germany our customer advisors have experienced in some discussions that there are customers who think they have bought plants through our shop, but indeed and in truth they bought our products on the Amazon marketplace.

 
Why Amazon customers should buy directly from Lubera

Especially in England we hear again and again how “great” it is that we sell our plants through Amazon. Obviously Amazon is the standard for many online shoppers; they trust the company and they feel well served. Also in Germany our customer advisors have experienced in some discussions that there are customers who think they have bought plants through our shop, but indeed and in truth they bought our products on the Amazon marketplace.

 

Why Lubera breeds new varieties

Why Lubera breeds new varieties

An interview with Markus Kobelt, conducted by Francijn Suermondt

 
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