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Lubera stops plant deliveries to the UK
Due to Brexit, we are not able to deliver to the UK. We are working on a solution on how we can continue to bring a wide range of Lubera plants to the UK and directly to our customers' homes in the future. However, such a solution will not be available before 2022 or 2023.

Film, television and video

As you know, I shoot quite a few videos. And they are - admittedly - pretty simple. I hold the camera and then start talking about what I've been thinking about recently (or not). Or I stand in front of the camera, near an object, and say what I have to say. There are no prepared texts, teleprompter or lighting at This is no different for the latest videos that have been filmed in our improvised Christmas studio set up in a greenhouse in Buchs. Simple information and messages are easily and directly transmitted. And here and there, there is a touch of humour to them. If possible, some history and stories are packed in, too.


 A few days ago, a French television station came to visit us. The filmmaker from Paris, Valérie Rouvière, is filming a documentary which investigates the very basic question of what an apple actually is...and of course, who could otherwise competently provide information than Lubera and myself?

Valerie and her cameraman flew in in the morning and filmed the entire day; the setup always consisted of the name scenario: I walk into the scene and say something more or less intelligent, and then I move on again. It felt like I was on the go all day long - I always came from somewhere and went somewhere else afterwards. The whole day long. Ah, I almost forgot: Of course, I did tell the film crew a bit about apples and the Redloves.

Valérie films together with one cameraman, sometimes even with a sound engineer, and they about produce about 100 minutes of finished film per year. And they are certainly aesthetically pleasing and informative. Above all, of course, if she chooses such good locations like Lubera in Buchs, Switzerland…

I film when there are subjects that interest me, when the topic is suitable and when the camera is ready; this amounts to about 300 videos per year, a total of more than 1000 minutes. Alexander Weibel cuts the material, which originally perhaps consists of about 2000 minutes. And then nearly 2 million viewers watch what we have been doing and what I have to say...

Valerie asked good questions, had interesting concepts and then compiled them into an exciting story. But I doubt that a documentary film about apples will find more than a million viewers. If so, this would be good and then the film crews would soon be shaking our hands. With all the journalistic vigour, Valérie can only pack as much information into a 25-minute documentary film as I do in three to four videos. And I see things up close, so to speak, in detail. She films and talks, figuratively speaking, from a distance, from a bird's eye view; she shows the large lines, but not the detail. And as I said, we produce 300+ videos per year.

And another difference: the documentary film just ends and the viewers do not have any alternative other than to change the channel or turn off the TV. The film is the way it is. For the videos, I can write comments, I can ask questions, and above all, I can put together my own film using the thousands of videos that are available at and on our Lubera channel on YouTube. We only provide the videos and the scenes. The viewer becomes the director.

There’s only one thing that I unfortunately cannot do: It is not possible for me to be so French, so elegant and just as charming as Valérie.


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