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Customer service & advice: call 0845 527 1658 or email support@lubera.co.uk
 

Fine Swiss breeding

Lubera maintains the largest private breeding programme for fruit and berry plants in Europe and targets its breeding focus exclusively towards home gardens and hobby gardeners: It is our goal to breed new fruit and berry varieties that taste better and provide a better experience; we aim to breed varieties that are different, are easier to grow and resistant as far as possible. To date, we have brought more than 80 new varieties to the market, and with each new variety, we try to achieve our goals a little closer.

Our plant breeding should not be understood as impersonal research and development. Instead it is a very personal passion of our founder and breeder Markus Kobelt, who restlessly searches for new and better fruit and berry plants. Over the last 20 years, he has started numerous new breeding projects with new targets. He would probably breed much more if our accountant would allow him...

The breeding virus is contagious: Markus Kobelt's wife, Magda Kobelt, breeds new, robust, small-flowered roses and Lubera’s production manager, Robert Maierhofer, started breeding new flowering shrubs a few years ago, which will give much to talk about in the future.

Fine Swiss breeding: What is Swiss about it? First of all, our breeding takes place in Switzerland, at our nursery in Buchs. It is also characterised by a harsh and varied climate, surrounded by the Alps. Markus Kobelt once wrote: "Breeding is slow and not fast; it is long term and not short-sighted; it breathes in decades, not months. Breeding goals will never be finalised, even if they are on the best possible path." This is a typical Swiss description. (And of course, we want to take the opportunity here in this context to abstain from describing the negative, and yet typical Swiss stereotypes!)

 

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