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Lubera stops plant deliveries to the UK
Due to Brexit, we are not able to deliver to the UK. We are working on a solution on how we can continue to bring a wide range of Lubera plants to the UK and directly to our customers' homes in the future. However, such a solution will not be available before 2022 or 2023.

English Gardening Journalists at Lubera®

This is how we had imagined it to be, as we began to sell plants in England two years ago - primarily through our website www.lubera.co.uk:

The role of the garden in the UK cannot be compared with any other country. In September 2015, we invited 20 English gardening journalists to East Malling in order to check out our raspberry breedings, which we conduct jointly with East Malling, and to learn about the new varieties of Lubera’s other types of fruit. We invited 20 journalists, and the 20 journalists came - unimaginable on the continent!

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The role of the garden however - and we don’t want to be secretive - has a tiny, albeit not really negative side: English gardeners, gardening journalists in particular, are also very confident. They know the subject matter, they want to make a judgment themselves and they are also critical. A telephone conversation with an English Lubera customer simply takes almost twice as long as a German customer. OK then! And yet I never had to answer so many critical questions as I did at the Lubera press day in East Malling. It was splendid! Perhaps this high level is also a result of the competition. If there are many gardeners, you have to be better at gardening. And if there are a few hundred gardening journalists, one has to distinguish and differentiate. When I asked Peter Seabruck after the tour at East Malling why he almost always went his own way and why he always looked to the next row and tried the other apple and sometimes was quite untraceable, he replied with a statesmanlike expression: "If you want to write a different copy, you have to go different ways." That's right.

 

 
 
 
 

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